For much of the past three years my colleagues and I been working through a specific innovation process with educators on the one hand, and non-education organisations on the other: media groups, technology startups, fashion companies, the UN, political parties… The process is design thinking.

When we work with creative, government or political organisations, the approach is a logical extension of what they’re doing, a welcome structure through which to explore a wider scope of a given challenge.

When we work with schools, we’re taking the Design Thinking process and marrying it with what we know from research about what makes great learning. However, there’s a piece of vocabulary that often gets in the teachers’ way of seeing what design thinking might bring to the learning process: PBL, or project-based learning. “It’s just PBL”; “This is the same as CBL”: the understanding of a model which is close, but not quite the same to design thinking, makes it harder to spot the differences and additional elements that could help enrichen practice.

So what are the key differences between a PBL project and one where design thinking is mashed with what we know makes learning great? (N.B. Following some criticism on Twitter, I feel it is worth pointing out that these reflections are just that, reflections on practice I’ve either observed first hand or have researched online. Don’t get mad: comment and take part in the discussion).

0. Important point: there’s probably less of a #PBL vs Design Thinking distinction to make, but rather, how can design thinking add to existing well-kent pedagogies of PBL?

1. A PBL project tends to explore a relatively narrow subject area, with a narrow essential question
In many, if not most PBL, projects I’ve seen, the project is defined by the essential question(s), which often sound like curricular checkpoints, or which funnel learning down a particular pre-defined path. In many, the groupings of students and their activities are defined (the film crew, the researchers, the presentation-makers, the event organisers).

In Design Thinking, the goal is to explore the widest possible area(s) for longer, to offer a good half-dozen or more potential lines of enquiry that students might end up exploring. The essential question(s) come much later in the process (as much as half-way through, in the synthesis stage) and…

2. In Design Thinking, the students, not the teacher, write the essential question(s)
In PBL, the teacher does a lot of the learning for the student: taking a large potential area of study and narrowing it down into a manageable project question. The teacher often delivers a “brief” for learners through two or three essential questions, much in the same way as a client delivers a brief to a design firm.

In Design Thinking, the teacher avoids asking a question at all, and comes up with what we call a generative topic (from David Perkins‘ work), a curiosity-mongering statement that opens up an area of study, doesn’t narrow it down. The questions that come from this investigation are the ones that students will go on to look at in more detail, come with ideas around solving or presenting.

Design firms like IDEO and our own web designers at NoTosh often take a brief from a client and then through their research, they change it. However, in learning, the use of a generative topic from the start speeds up the process, and teaches this skill of “helpful disobedience” of the brief. There’s little difference, in fact, between a traditional project-based learning experience and a deep design thinking experience if the educator is giving a brief: design thinking merely adds some structure to PBL, a new vocabulary, and, it seems from every workshop I spot online, lots of LEGOs, pipe cleaners and post-its. There is more to Design Thinking for learning than this utilitarian service-improvement model that’s currently getting big airtime!

A large part of our work with educators is working on how to develop higher order questioning skills in students. So many Design Thinking projects we observe elsewhere at the moment are based around relatively lower order questions, or on just school/community improvement. Design Thinking can be so much more than this, but it takes the marriage between Design Thinking as a creative industries process and the best educational research we can find. It’s hard to find people teaching Shakespeare, religious studies or mathematics through the process, the very things we’re seeing educators through our work begin to achieve. Core to raising that ambition is raising the quality of questioning in both teachers and students, something that remains untouched in most schools.

3. The ideas of what students will produce in PBL are often set by the teacher.
In Design Thinking students make the choice about what their prototype will be. Prototype or product ideas for learning are often set in advance in a PBL project (“you will produce a film”, or “you will be able to use multimedia and text”).

In Design Thinking the decision about which medium to use to show an idea lies entirely with the students, and again comes later in the process, when they know more about the initial exploratory topic.

4. Design Thinking provides a set of vocabulary that increasingly makes sense to employers in the creative, financial and governmental and innovation sectors.
The biggest challenge with PBL is that it was invented for education by educators. Design Thinking was created 30 years ago by a product design outfit (IDEO) as a way of working and thinking, to help provide better solutions to clients. The process helped bring about the graphical interface and computer mouse. It’s now coming into the language of many large firms as they seek a more structured way to innovate.

The language PBL uses is, by contrast, inconsistent and not usable outside the classroom. So, using a process that encourage deeper, wider thinking AND helps develop a life skill provides great value to learners.

5. And what about Understanding by Design..?
When we first came across Understanding by Design, or UbD, it felt, in the words of those harnessing it, very similar to their first impressions of design thinking. However, there’s a key difference. UbD involves the educator deciding on a final view of success and working back from that, designing learning towards the final goal. Design Thinking does it the other way around.

UbD almost tries to give students the impression they have choice, responsibility for their learning, real things to create in order to learn, but in fact, it fails to respect the choices learners make, as tangents are a) less likely to appear (the immersion phease of research at the beginning is narrower by design) and b) less likely to be given time and resource by the teacher when they do appear (such tangents are off the goal that the teacher has already set in mind).

Although controversial to say, I feel that UbD and many project-based learning approaches do nothing but disempower the learner, or at least not empower them any more than traditional coursework and chalk-and-talk. It’s maybe less the approach that is wrong (since depth and higher order thinking is a staple of most guides to project-based learning) but the practice that ends up occurring as people find themselves pushed back into the status quo of assessment accountability and content coverage fear from their superiors. As a result, many design thinking projects we see are too narrowly designed around school or community improvement, something Emillio Reggio and Montessori schools have been doing (better?) for scores of years. Why are we not seeing PBL or Design Thinking taking place across whole school curricula, from Shakespeare to science, school canteens to Cantonese?

It’s time people look more seriously towards the amazing work done by educators in Europe and Australia, where design thinking is truly stretching the scope within which learners operate. There. I said it! 🙂 And I promise that over the next six months we’ll share even more of those amazing learning stories.

This is a brief outline of five key differences between the two approaches. As I wrote above, there is a new book coming out soon from me outlining the amazing work done by our Design Thinking Schools and creative clients around the world. This will provide the depth that some folk might want after this briefest of explanations. We also run intensive workshops for educators and creative firms, wherever you are in the world, that help enthuse staff and set them out on the journey towards more student-led learning. If you’re interested in one of those, just get in touch.

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