Making K-12 ‘Innovation’ Live Up to Its Hype

This was originally posted in EdWeek on March 4, 2015 written by Matthew Muench

Is innovation losing its luster? Critiques of the ubiquitous “disruptive innovation” theory—in the pages of The New Yorker (June 23, 2014) and elsewhere—have led some to wonder. Growing use of quotation marks around the word innovation, and the eye-rolling its use can sometimes provoke, reflect not only its overuse, but also a dawning reality: What we call “innovation” often lacks substance and sometimes works to our detriment, not our betterment.

There are good reasons for educators to heed these criticisms. We’ve seen too much innovation-for-innovation’s-sake. Countless would-be innovators offer products and services that look shiny and cool—and lay claim to “disruptive” potential—but fail to solve any real problems for educators or learners. Moreover, these offerings often reek of arrogance about the challenge of engendering meaningful learning, and are overwhelming in the numbers with which they bombard educators.

Let me offer a path to redemption: Employ the science of learning, and focus on building the personal skills that will shape school, work, and life outcomes.

Start with what the science says about how people acquire, retain, and use knowledge and skills, and build new technologies or models grounded in that science. Most do not do this. Investors pumping hundreds of millions into educational technology every quarter seldom ask about the extent to which learning science was used in design. As developers sprint to build the latest and greatest, they rarely pause to ask what the research suggests about whether another animation and explosion sound is likely to aid or to hinder learning. It’s a shame how many beautiful products or intriguing new education models are doomed to ineffectiveness for ignoring what is known about how people learn.

—iStockphoto

In fairness, the market hasn’t demanded this: Procurement processes in schools generally lack the sophistication to consider the match between design and science, or to require validated demonstration of effectiveness. Right now, a large sales force, an existing contract, and an installed base of products tend to win the day.

There is growing recognition, however, that philanthropic and other efforts to help schools should focus more on building capacity in procurement, adoption, and use of new technologies. And as the market becomes more sophisticated, providers of learning-science-based products will win. They would be wise to get ahead of this curve.

Entrepreneurs should start with reflection: What do we know about working memory and cognitive load? What does the literature say about when to guide a learner and when a learner should have autonomy? How much have we thought about contextualization? Metacognition? What are the likely “decay” rates of the knowledge our product helps people learn, and how does our strategy to reduce this loss draw on research? Do we provide learners with feedback? And is its timing, nature, and specificity based on research? And do we test and refine the design to maximize effectiveness?

There are signs that the field is moving in this more careful, questioning direction. Last year, leaders of several universities, as well as Google, Microsoft, edX, Coursera, and other companies, formed the Global Learning Council to work on unlocking the power of learning science and technology to improve student outcomes. There is a growing sense that education technology hasn’t delivered on its promises, and the most obvious way to turn cool experiences into quality experiences is to use learning science to improve design.

“It’s a shame how many beautiful products or intriguing new education models are doomed to ineffectiveness for ignoring what is known about how people learn.”

There are many resources out there, but one accessible way for educational innovators to get started is to read books such as Breakthrough Leadership in the Digital Age: Using Learning Science to Reboot Schooling, by Frederick M. Hess and Bror Saxberg.

Second, design offerings to help learners acquire the personal skills so critical to shaping success in learning, work, and life. These are variously called soft skills, noncognitive factors, dispositions, attributes, behaviors, employability skills, and so on. But, following the National Research Council, I prefer the specificity of “interpersonal” and “intrapersonal” skills.

The importance of these skills is reflected in the current buzz about grit, perseverance, and academic mind-sets, a field of thought associated with Angela Duckworth, Paul Tough, Carol Dweck, and others. But it isn’t just buzz. The field has focused in on a set of skills that determine success in many contexts. The interpersonal skills include communication, collaboration, and relationship management. The intrapersonal skills—which arguably shape everything else—include conscientiousness, self-regulation, self-efficacy and growth mind-set, metacognition, and perseverance.

This isn’t to diminish the importance and difficulty of helping students acquire essential cognitive skills and content knowledge. But research indicates that these ultimately are not enough to ensure college and career success, if the individual lacks the ability and disposition to activate and make use of them in different contexts.

Two good sources of information on all of this are a 2012 report out of the University of Chicago, “Teaching Adolescents to Become Learners: The Role of Noncognitive Factors in Shaping School Performance,” and a 2012 report by James Pellegrino and Margaret Hilton for the National Research Council, “Education for Life and Work: Developing Transferable Knowledge and Skills in the 21st Century.”

In my dream, every ed-tech product and new school model brought into the world would be intentional in developing some of these interpersonal and intrapersonal skills among its targeted learners. When teaching algebra, for example, also build metacognition. In a science curriculum, promote a growth mind-set and self-efficacy. And do all of this based on the best scientific understanding about what these skills involve and how they can be developed.

Admittedly, there is less clarity about how to do this—at scale—than there is about what the skills are and that they’re important. Yet that in itself presents an opportunity for entrepreneurs to design new approaches and bring something truly valuable to the market. Addressing this challenge would allow education innovators to have a transformative impact on individuals, communities, and society, and could make educational technology a force to help break cycles of poverty. I say that without hyperbole.

So what should education innovators do? They should follow two lodestars: learning science as central to the design of new learning technologies or learning models, and personal-success skills as targeted outcomes from any new learning tool or model. This will help maximize the positive impact of new ideas on the lives of learners. And, as a bonus, it can help restore the credibility of education “innovation.”

Charter schools struggling to meet academic growth

Students in most Minnesota charter schools are failing to hit learning targets and are not achieving adequate academic growth, according to a Star Tribune analysis of school performance data.

The analysis of 128 of the state’s 157 charter schools show that the gulf between the academic success of its white and minority students widened at nearly two-thirds of those schools last year. Slightly more than half of charter schools students were proficient in reading, dramatically worse than traditional public schools, where 72 percent were proficient.

Between 2011 and 2014, 20 charter schools failed every year to meet the state’s expectations for academic growth each year, signaling that some of Minnesota’s most vulnerable students had stagnated academically.

A top official with the Minnesota Department of Education says she is troubled by the data, which runs counter to “the public narrative” that charter schools are generally superior to public schools.

“We hear, as we should, about the highfliers and the schools that are beating the odds, but I think we need to pay even more attention to the schools that are persistently failing to meet expectations,” said Charlene Briner, the Minnesota Department of Education’s chief of staff. Charter school advocates strongly defend their performance. They say the vast majority of schools that aren’t showing enough improvement serve at-risk populations, students who are poor, homeless, with limited English proficiency, or are in danger of dropping out.

“Our students, they’re coming from different environments, both home and school, where they’ve never had the chance to be successful,” said April Harrison, executive director of LoveWorks Academy, a Minneapolis charter school that has the state’s lowest rating. “No one has ever taken the time to say, ‘What’s going on with you? How can I help you?’ That’s what we do.”

Minnesota is the birthplace of the charter school movement and a handful of schools have received national acclaim for their accomplishments, particularly when it comes to making strong academic gains with low-income students of color. But the new information is fueling critics who say the charter school experiment has failed to deliver on teaching innovation.

“Schools promised they were going to help turn around things for these very challenging student populations,” said Kyle Serrette, director of education for the New York City-based Center for Popular Democracy. “Now, here we are 20 years later and they’re realizing that they have the same troubles of public schools systems.”

More than half of schools analyzed from 2011 to 2014 were also failing to meet the department’s expectations for academic growth, the gains made from year to year in reading and math.

Of the 20 schools that failed to meet the state goals for improvement every year, Pillsbury United Communities is the authorizer for six of those schools: Dugsi Academy, LoveWorks Academy for Visual and Performing Arts, Connections Academy, Learning for Leadership Charter School, and the Minnesota Transitions Charter School’s elementary, Connections Academy and Virtual High School. Those schools also missed annual achievement gap targets.

Officials with the Urban Institute for Service and Learning, which oversees Pillsbury’s charters, say most of their schools cater to students at risk of dropping out, those who have been kicked out of other schools, and many who are learning to speak English.

“We intentionally work with students that most other people would really not want to work with,” said Antonio Cardona, director of the institute.

Two years ago, Pillsbury closed Quest Academy, a small St. Louis Park charter school that consistently failed to meet state performance goals.

Cardona said Pillsbury would consider closing more chronically low-performing schools, or more likely, adopt new turnaround strategies. They also want to add some high-performing schools to their portfolio so that some of their low-performing schools might be able to absorb successful teaching strategies.

At LoveWorks Academy in Minneapolis, about 85 percent of the school’s students qualify for free and reduced-price lunches. About 13 percent of its students were proficient in math and 12 percent are proficient in reading.

“What success means for me is our students are reaching the top,” Harrison said. “We are going to work until we get there.”

Some charter schools struggle with stability and finding qualified teachers who are the right fit. In one year, about 65 percent of LoveWorks’ teaching staff turned over. Some left on their own accord while others were not offered their job back.

“I think that’s why we’re seeing success now because we have a staff that’s willing to listen and learn and take the coaching,” said Jamar Smith, the school’s arts coordinator.

Just like traditional public schools, the highest-performing charter schools tend to serve students from more affluent families, the analysis shows.

There are some notable exceptions, many of which are noted annually in the Star Tribune’s “Beating the Odds” list, which is a ranking of high-performing schools that serve a large number of poor students. For years, that list has been dominated by charter schools.

“These are schools that have fully utilized the charter school model to do what needs to be done,” Sweeney said. “If a program isn’t working, if a schedule needs to be changed, they have the flexibility to turn on a dime.”

New Millennium Academy, a Minneapolis charter school that serves mostly Hmong students, has hit the state’s benchmarks for improvement every year from 2011 to 2014. In 2013, it was designated a Celebration school, one of the state’s top school designations.

Amy Erickson, the school’s director of teaching and learning, said the school’s improvement is due to a focused effort to help its students who are learning to speak English — about 85 percent of New Millennium’s enrollment.

Among the ways the school has done that is through data-driven instruction. New Millennium tests its students about every six weeks to see how they’re doing. Those who need extra help receive it in small groups.

“Many of our parents don’t read or write English,” said Yee Yang, the school’s executive director. “So we have meetings where we just talk about the importance of education. We want to make sure they’re focused on that, too.”

In recent years, Minnesota has increased its scrutiny of charter schools, particularly organizations that authorize them. Starting in 2015, the state will begin evaluating authorizers. An unsatisfactory rating means an authorizer would lose the ability to create new schools.

The legislative effort has revealed a rift between differing charter groups.

Charter School Partners is supporting legislation that would make it easier for authorizers to close schools that perform poorly.

“We think it’s an inoculation for our charter community,” said Brian Sweeney, Charter School Partners’ director of public affairs.

The Minnesota Association of Charter Schools, which represents about half the state’s charter schools, will oppose any legislative efforts that give authorizers more authority to close low-performing schools.

“It’s the teachers and principals who have a much more direct impact on student achievement,” said Eugene Piccolo, the association’s director. “Not the authorizers.”

Instead, the association is throwing its efforts behind legislative proposals it believes might help level the financial playing field between charters and traditional public schools.

A recent report commissioned by Charter School Partners shows that Minneapolis Public Schools receives about 31 percent more in funding per pupil than the average Minneapolis charter school. St. Paul Public Schools receives about 24 percent more per pupil.

Charter school supporters say the model continues to evolve.

“Twenty years ago when charters began in Minnesota, it was 1,000 flowers blooming. Let’s experiment. Let’s innovate. Let’s see what works” Sweeney said. “Nobody ever thought it was to have schools last forever that are failing. So there’s a national move to improve the sector and I think we need to do that here in Minnesota.”

The President Announces New Actions to Protect Americans’ Privacy and Identity

The President Announces New Actions to Protect Americans’ Privacy and Identity

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In the lead-up to the State of the Union next Tuesday, President Obama’s been traveling across the country unveiling some of the ideas he’ll be talking about in the address.

Today, he stopped by the Federal Trade Commission offices to talk about how we can better protect consumers from identity theft and safeguard everyone’s privacy, including our children. He laid out a number of new steps and proposals, which you can read more about below.

“Since I’ve only got two years left in the job, I tend to be impatient and I didn’t wait to wait for the State of the Union to start sharing my plans,” the President quipped at the top of his remarks.


“If we’re going to be connected, then we need to be protected.”

In today’s world, we’re exchanging more and more sensitive information online — we’re managing our bank accounts, paying bills, handling medical records, and even controlling our homes from our smartphones. But as the President made clear today, the ability to do all of this online poses additional risks:

Major companies get hacked; America’s personal information, including financial information, gets stolen. And the problem is growing, and it costs us billions of dollars. In one survey, 9 out of 10 Americans say they feel like they’ve lost control of their personal information. In recent breaches, more than 100 million Americans have had their personal data compromised, like credit card information. When these cyber criminals start racking up charges on your card, it can destroy your credit rating. It can turn your life upside down. It may take you months to get your finances back in order.

“This is a direct threat to the economic security of American families, and we’ve got to stop it,” President Obama said. “If we’re going to be connected, then we need to be protected.”

President Obama delivers remarks on protecting consumers and families in the digital agePresident Barack Obama delivers remarks on protecting consumers and families in the digital age, at the Federal Trade Commission in Washington, D.C., Jan. 12, 2015. (Official White House Photo by Pete Souza)

New actions to protect identities and privacy

The President announced a number of new steps today to safeguard Americans’ identities and privacy:

1. We’re introducing legislation to create a single, national standard protecting Americans from identity theft.

Right now, almost every state has a different law on this, and it’s confusing for consumers and it’s confusing for companies — and it’s costly, too, to have to comply to this patchwork of laws. Sometimes, folks don’t even find out their credit card information has been stolen until they see charges on their bill, and then it’s too late. So under the new standard that we’re proposing, companies would have to notify consumers of a breach within 30 days. In addition, we’re proposing to close loopholes in the law so we can go after more criminals who steal and sell the identities of Americans — even when they do it overseas.

2. More banks, credit card issuers, and lenders are giving customers free access to their credit scores.

This includes JPMorgan Chase, Bank of America, USAA, State Employees’ Credit Union, Ally Financial. Some of them are here today. I want to thank them for their participation. This means that a majority of American adults will have free access to their credit score, which is like an early warning system telling you that you’ve been hit by fraud so you can deal with it fast. And we’re encouraging more companies to join this effort every day.

3. We’re also introducing a new Consumer Privacy Bill of Rights.

Working with many of you — from the private sector and advocacy groups — we’ve identified some basic principles to both protect personal privacy and ensure that industry can keep innovating.

For example, we believe that consumers have the right to decide what personal data companies collect from them and how companies use that data, that information; the right to know that your personal information collected for one purpose can’t then be misused by a company for a different purpose; the right to have your information stored securely by companies that are accountable for its use. We believe that there ought to be some basic baseline protections across industries.

So we’re going to be introducing this legislation by the end of next month, and I hope Congress joins us to make the Consumer Privacy Bill of Rights the law of the land.

4. We’re working to protect our children’s personal information and privacy online.

Today, we’re proposing the Student Digital Privacy Act. That’s pretty straightforward. We’re saying that data collected on students in the classroom should only be used for educational purposes — to teach our children, not to market to our children. We want to prevent companies from selling student data to third parties for purposes other than education. We want to prevent any kind of profiling that outs certain students at a disadvantage as they go through school.

And we believe that this won’t just give parents more peace of mind. We’re confident that it will make sure the tools we use in the classroom will actually support the breakthrough research and innovations that we need to keep unlocking new educational technologies.

“We pioneered the Internet, but we also pioneered the Bill of Rights, and a sense that each of us as individuals have a sphere of privacy around us that should not be breached, whether by our government, but also by commercial interests,” the President said. “And since we’re pioneers in both these areas, I’m confident that we can be pioneers in crafting the kind of architecture that will allow us to both grow, innovate, and preserve those values that are so precious to us as Americans.”

Read the President’s full remarks here, and see our fact sheet on today’s announcements.


PD Management and Delivery Cycle: 25 Tools

 This article was originally published by EdSurge
 https://www.edsurge.com/guide/from-pre-fab-to-personalized-how-districts-are-retooling-professional-development

To evaluate PD Systems, we created a framework to capture the ways that professional learning is supported at the district level. It has five categories: Recruit and Retain, Manage, Teach, Instructional Support and Evaluate. These categories form a cycle that districts are constantly operating and maintaining. Teachers can be at many different stages within this cycle and sometimes are within multiple stages at one time. Some districts might choose one product to support the entire cycle, while others may choose a combination of products to support various professional learning needs. As districts look to technology to improve efficiency and increase capacity, our hope is that they will be able to find the right tools for the right purpose, whether it is a technology tool or not.

Each product falls into one or more parts of this cycle. The tables below are designed to help school leaders find the right products to provide the best support for teachers, while also illustrating how different products could be combined to cover a complete cycle of learning management and delivery.

Recruit and Retain

These systems support recruiting, hiring, tracking and managing qualifications or compensation, and most importantly, figuring out ways to build capacity amongst the staff districts already have. Often times, these systems are paired with Evaluation tools to help track and evaluate performance.

For Principals, District Leaders, HR Leaders, Applicants
An external website that helps districts create their own recruitment webpage, facilitate hiring online, track and rate applicants for smooth and collaborative hiring process
Recruit
For Principals, HR Leaders
A document tracker that allows principals and HR leaders to easily keep track of hiring documentation in one place, through the use of checklists with due dates and reminders for each step in the paperwork process
Recruit
For Principals, HR Leaders, Applicants
A tool that helps districts create a jobs board on their own recruitment homepage, with custom job applications, filtering and interview scheduling process for easy hiring with high volume of applicants
Recruit

Manage

These systems are the heartbeat of the professional learning world. They help manage content and learning plans. These systems enable districts to manage and track enrollment, create courses, and track credits and activities. For teachers, these systems empower them to assess needs, set goals, create learning plans and find the right resources to meet their needs. Often times, they are paired with Delivery tools or Evaluation tools that can help guide which content a teacher should use next.

For Teachers, Principals, District Leaders
A PD Management system that helps district leaders track their own resources, create learning paths for teachers to follow and chronicle who’s taken which courses, whether online or in person
Manage
For Teachers, Principals, District Leaders
A tracking tool for districts to track teacher’s PD activities from multiple sources, such as LMSs or PD delivery platforms, all in one place. Teachers can create PD plans and then track the hours they spend on their learning
Manage
For Students, Teachers, Principals, District Leaders
Content creation, management and assessment reporting tool that supports proficiency-based learning models
Manage
For Teachers, Principals, District Leaders, Edu Agencies
A course catalogue creation tool that allows education agencies to share their courses, and integrate their catalogue with districts to give teachers more content choices so teachers have more content to choose from
Recruit
Manage
For Teachers, Principals, District Leaders
PD flexible learning management tool that districts can use to track content, assess learning, track reflections and credits for both formal and informal learning activities
Recruit
Manage
For Teachers, Principals, District Leaders
Professional development and human resource tools for K-12 districts to build new skills and track data on professional growth
Recruit
Manage
Evaluate

Teach

These are systems that fall into our original PD Learning Cycle: Engage, Teach, Instructional Support, and Measure. They support learning directly and go beyond curated content libraries. These systems deliver courses, provide teachers with social engagement tools, and coaching or mentoring tools.

For Teachers, Principals, Coaches, District Leaders
A bank of videos, online courses, and educational resources that teachers can use to observe best practices and reflect on how to implement in their own classrooms
Manage
Teach
Support
For Teachers, Principals, Coaches, District Leaders
Collection of 50-hour courses, along side a platform where teachers can set goals, create a PD plan and connect with a community of their peers
Manage
Teach
Support
For Teachers
An eReading application that supports interactive learning experiences such as communicating with the author, uploading materials to the book’s community and connecting with fellow readers
Teach
For Principals
A video-based training that helps principals and coaches practice observing teachers via video so that they can develop consistant observation and evaluation techniques
Teach
For Teachers, Principals, Coaches, District Leaders
Private site created for schools or districts to share locally made videos, group teachers, and share commonly used resources online
Manage
Teach
For Teachers, Principals, District Leaders
Management system that provides a catalogue of courses including videos of best practices, communities of practice, tools for observation and evaluation, and talent management
Manage
Teach
Evaluate

Instructional Support

Instructional Support systems combine professional learning with tools that support teachers, immediate needs in the classroom, specifically around lesson planning and assessment data. These systems scaffold their work so that learning moments can be included. They are generally associated with Delivery tools.

For Teachers, District Leaders
Adaptive social network and online learning platform that tracks teacher behavior and makes recommendations for content and connections based on ongoing behavior
Teach
Support
For Teachers, Principals, Coaches, District Leaders
A PD management system that supports the observation process, learning plans and instructional resources
Manage
Support
Evaluate
For Teachers, Principals, District Leaders
Data collection and reporting tool that helps teachers create their own assessments or choose from a bank of assessments; it also helps them administer assessments and find scaffolded teaching resources related to the results
Support

Evaluate

While often associated with Manage or Recruit & Retain tools, Evaluate tools are used to support the process of evaluating or measuring a teacher’s practice. They support the observation process and multi-measurement evaluations.

For Teachers, Principals, District Leaders
Platform that helps teachers set goals and administrators track observation data. It also connects to auto recommendations and to third party resources
Manage
Evaluate
For Teachers, Principals, District Leaders
A set of tools that helps administrators create performance assessments, perform teacher evaluations and track teachers progress toward their goals
Manage
Evaluate
For Teachers, Principals, District Leaders
A platform for administrators to create custom observation templates, track teacher observations and create final evaluations including multiple forms of evidence
Evaluate
For Teachers, Principals, District Leaders
Administrator tool to schedule observations, track all the steps in the process and create final cumulative performance scores using various forms of data
Evaluate
For Teachers, Principals
A planning tool that helps administrators make annual observation plans, record observation results and report those results back teachers and the district
Evaluate
For Teachers, Principals, District Leaders
A platform where teachers can set goals and administrators can recommend resources to individuals or groups based on observation results or goals
Manage
Evaluate
For Teachers, Principals
Interface for managing data associated with classroom walkthroughs, observations and teacher performance evaluations, as well as a resource bank and source for coaching groups
Manage
Support
Evaluate

38 ways Zoos and Aquariums are engaging people through Social Media

Interested in seeing- at a glance- which zoos and aquariums are using social media (or were by November 20, 2010 at least)? Check out this awesome spreadsheet created by  Anthony Brown of the San Francisco Zoo. It lists which zoos and aquariums are using Facebook, Twitter, Flickr, and YouTube, as well as basic engagement stats.

Check out some of the classic, creative, charming, and kooky ways that zoos and aquariums are using social technology to make waves in their communities and beyond:

Utilizing Basic Social Media Building Blocks.

1. Twitter. The Association of Zoos and Aquariums maintains a twitter list with over 127 accredited zoos and aquariums on Twitter. But from the looks of things, there are many, many more than that. Among hundreds of others, you can follow the Oregon Zoo, the California Academy of Sciences, the Seattle Aquarium, the Fort Worth Zoo, the Georgia Aquarium

2. Facebook. 7% of all humans are on Facebook and zoos and aquariums are effectively using this space to cultivate networks, create interaction, and share information. The Tennessee Aquarium always surprises me with cool facts in my Facebook news feed.

3. Flickr. Holy cow! If there’s one social media platform in which zoos and aquariums are taking the lead, it’s on Flickr. When asked (in a survey I crafted in collaboration with AZA), many zoos and aquariums reported Flickr initiatives as their most innovative uses of social technology. My favorite straight-up use of Flickr? That’s a toughie… but the Shedd Aquarium’s Flickr group is up there.

4. YouTube. There’s so much good stuff here, too. Zoos and Aquariums are mostly using this site to help them give visitors a behind-the-scenes look at the institution. I like the San Diego Zoo’s YouTube channel.

5. Website. Have you noticed that many of the biggest and most visited zoos and aquariums feature links to social media pages above the fold on their websites (even if it’s small)?

6. Interactive Pages. Many zoos and aquariums are putting their web-based social and educational resources in one place. Check out the New England Aquarium’s awesome interaction page.

7. Blogging. The Dickerson Park Zoo’s blog posts and short and sweet- and a lot of fun. Speaking of blogs, the Houston Zoo has four of them. They use fun facts and photos to share information on conservation, education and Trunk Tales, a blog covering elephant news and happenings at the zoo.

8. Mobile Applications. These ones by the Woodland Park Zoo, the Memphis Zoo, and the Dallas Zoo aim to make the visitor experience as comfortable as possible by providing basic information on the zoo and the exhibits. They even feature GPS so you can figure out how to get to your favorite animals.

9. Foursquare. Remember to check in when you visit the Sacramento Zoo. You’ll be rewarded with a free carousel ticket- and the mayor gets a free gift.

10. Virtual Conferences. The Association of Zoos and Aquariums is on top of creating engaging webinars that allow zoo and aquarium professionals to connect and share stories online. Couldn’t make it to the AZA Annual Conference in Houston? No worries.

11. Podcasts. The Aquarium of the Pacific’s (for instance) podcasts share information about the aquarium as well as news and information about issues facing our oceans and our planet. It’s music to an audible learner’s ears.

But that’s not even close to the end of it. Prepare to be inspired… and learn a thing or two about sea creatures, four-legged friends, the environment, and everything in between…

Storytelling and Online Engagement

12.  It’s a boy! This baby gorilla was abandoned by its mother, and then had to be raised by hand and trained with a surrogate mother at the San Fransisco Zoo.  The sensitive situation meant months of no on-site press. But it was no problem for the zoo. They captured the baby gorilla’s pertinent milestones on video. Everything was filmed and edited internally, uploaded on the Zoo’s YouTube channel and then distributed to the press. It worked beautifully and the press used these video links on their own Web sites and in print. Broadcasters pointed viewers and listeners to the YouTube channel and also aired them during newscasts.

13. Talk about streaming cuteness. The Knoxville Zoo’s creative partnership with the Mozilla Foundation raised awareness of endangered species through a 24 hour live stream of two red pandas (firefoxes). Their names, Ember and Spark, were determined by online voters. I cannot lie: sometimes I open this tab on my browser and check-in throughout the day. It’s that cute. (Please don’t judge…)

14. Meet Essex Ed. Turtle Back Zoo’s resident groundhog, Essex Ed, took over the Zoo’s twitter account during the month of February, expanding his prognostication prowess beyond winter weather predictions. Look out @SUEtheTrex & @NatHistoryWhale.This furry futurist was quite charming (even if his lovable predictions weren’t always correct).

15. Turning print materials into links. The National Aquarium transcends the divide between printed materials and the web by using QR codes on printed materials that link to their YouTube, Facebook, Twitter, or Flickr accounts.

16. Information share within the industry. Impactful nonprofits share their knowledge with others. That’s basically what the San Fransisco Zoo is doing in this video. One thing that I think is cool/important: the zoo doesn’t just leave twitter to the marketing department. They know that many departments should be at least a bit involved.

17. A picture’s worth a thousand words. The Monterey Bay Aquarium holds photo captions contests to engage visitors.

18. Going Meta. The Shedd Aquarium makes celebrating Flickr and Facebook fan engagement through Facebook look easy with their Fan Photo of the Week.  They encourage Facebook users to tag themselves in photos in order to vote for their favorite. It’s a genius voting system. When folks tag themselves to vote, it often shows up the newsfeed for people in their networks, spreading the initiative.

19. Live tweeting… from the ocean? The Birch Aquarium at Scripps took the middle-man out of education-based communication when they created a Twitter account specifically for whale-watching season. Their Naturalists tweet live from the boat!

20. Apes, Elephants, Pandas- oh my! The San Diego Zoo invites you to live stream their apes, elephants, pandas and polar bears! And while you’re on the site, try your hand at the Elephant Odyssey Game.

21. No photographer wants to be photo-bombed by strangers. The Aquarium of the Pacific takes Flickr photo contests to another level and uses it to bring folks in the door. They created regular Photography Nights in which photographers (and photographers-in-training) are welcome to take pictures without worrying about the general public.

22. Let’s tweetup! The Houston Zoo conducts so many of them that they have a separate Twitter account for them.

23. We advise you to visit the aquarium. Got a good rating on Trip Advisor thanks to great visitor service efforts? Flaunt it. Word of mouth marketing is thought be to the most trusted and effective form of marketing. Take a lesson from the Oregon Coast Aquarium: link to your ratings on Trip Advisor and make sure folks know how much your visitors love it.

24. Know your assets! In this case, it’s a Great White Shark. Kind of. I dare you to take a look at this Flickr album of enthusiastic visitors to Birch Aquarium at Scripps, and tell me you don’t want to take a picture with this shark.

25. Because “Fluffy’s Daughter” is a bad name for a baby python. And the Columbus Zoo and Aquarium knew it was a lame name, so they called in help from their community. Their naming contest on Facebook resulted in thousands of submissions and 1,200 original names, which were narrowed to five and placed back on Facebook for voting.  Talk about well received; more than 500 people voted in the first 20 minutes and the zoo significantly boosted their “likes” on Facebook! (Spoiler: The name “Hanna” won with 816 votes)

26. The good ole’ ‘Fun Fact’ route never goes out of style. Rosamond Gifford Zoo tweets healthy doses of “Today’s Wild Wisdom,” by popular demand from their online community. A little bit (more) proof that social media works best when educational or exciting information is shared… and not just used as an announcement board for holiday closures.

27. Calling all ‘Mommy Group Organizers!’ Using the social tool Meetup.com, the San Diego Zoo makes it easy to set up playdates at the zoo.

28. Are you on Jumo? The Palm Beach Zoo has a page. No pressure.

29. Cell phone audio guides are a classic. At the Florida Aquarium, kids can listen to birds, fish, alligators, and otters through a cell phone audio guide.

30. State lines are for dummies. The Columbus Zoo offers special distance learning classes to K-12 kids across the country. The program “brings the zoo to you” using standard audio/video teleconferencing equipment.

Fundraising, Working the Market, and Strategic Uses of Social Media

31. Mobile devices= tools for donations. The Cameron Park Zoo launched a mobile giving campaign, which allows guests to donate $5 or $10 via text message. .

32. Making fundraising social with new tools. The Museum of Science in Boston uses Fundrazr, a social fundraising tool, to raise funds. In fact, the museum has raised over $2500 for the renovation of the Charles Hayden Planetarium exclusively through its network of online followers.

33. Meet the parents. The Knoxville Zoo knows who makes up a big part of their market- and they utilize a local online social resource called knoxmoms.com to connect with parents in the area.

34. Zoos vs. Aquariums: Who does it better? The National Mississippi River Museum and Aquarium is already rocking the contests tab on their Facebook page to engage audiences- but one of their greatest contests featured a friendly race that pitted them against the Blank Park Zoo in Des Moines, IA. The race was to see which one–Aquarium or Zoo–could promote their page in order to get the most new likes/fans for their respective Facebook page by the end of the contest on October 31, 2010.  It was close, but in the end, the aquarium lost and had to do a full day of “dirty jobs” for the zoo.  But both organizations were winners in the end because of the increase in fans resulting from the competition.  The Aquarium increased it’s Facebook fan base by 283%!

35. A collaboration to strengthen community. The Cheyenne Mountain Zoo partnered with the Division 1 college hockey team in town, the Tigers, to promote both partners’ community-strengthening missions. They agreed to publicize for one another through their social media channels. In exchange, the Tigers promoted the zoo by showing video footage of the zoo’s tigers during period breaks, on the concourse, and on TV big screens at games. The zoo and the hockey team also conducted a successful meet-and-greet with players at the zoo, all the while shouting out to one another and publicizing these events through social media.

36. Make it easier for fans to give. In celebration of National Adoption Day, the Rosamond Gifford Zoo did a two-day promotion in which they significantly discounted their Adopt-an-Animal program. They created a custom package that was smaller than a traditional package (and therefore less expensive for us to produce). The result? An easy way to make an additional $350 for the program while getting the word out and giving their online community a sense of special perks.

37. Don’t forget gift shop sales! Folks at  Clyde Peelings Reptiland say that Facebook is their favorite way to  promote new items in their gift shop.

38. Tapping social technology for active feedback. The first step in evolving in order to best need visitor needs is to know what those needs are. By listening to audiences on social media, organizations can learn a lot about those needs- but the Brevard Zoo is taking an even more direct approach. They created research site that asks visitors how the museum can improve. The site allows them to get active feedback, create focus groups, and engage in private forums.

Do you know of any zoos and aquariums utilizing social technology to engage audiences in ways that aren’t mentioned here? Share them in the comments section and add them to the list!

6 links that will show you what Google knows about you

 

Want to find out all the things Google knows about you? Here are 6 links that will show you some of the data Google has about you.

1. Find out what Google thinks about you

In order to serve relevant ads, Google collects data about you and creates a profile. You can control and review the information Google has on you here:

http://www.google.com/settings/ads/

Google also has a tool called Google Analytics, that helps publishers see what pages you have viewed on their website, how many times you have visited it, how long did you stay etc. You can opt out if you don’t want this type of data to be collected:

http://tools.google.com/dlpage/gaoptout

2. Find out your location history

If you use Android, your mobile device may be sending your location to Google. You can see your entire location history here:

https://maps.google.com/locationhistory

3. Find out your entire Google Search history

Google saves every single search you have ever done. On top of that, they record every Google ad you have clicked on. This log is available in Google web history controls:

https://www.google.com/history/

4. Get a monthly security and privacy report from Google

Google offers an Account activity page that tells you about all the Google services you are using. You can even enable a monthly report that will be sent to your email:

https://www.google.com/settings/dashboard

5. Find out all the apps and extensions that are accessing your Google data

The Account activity page also offers a list of all the apps that have any type of access to your data. You can see the exact type of permissions granted to the app and revoke access to your data here:

https://security.google.com/settings/security/permissions

6. Export all of your data out of Google

Google lets you export all your data: bookmarks, emails, contacts, drive files, profile info, your youtube videos, photos and more here:

https://www.google.com/takeout

BONUS

Google also keeps a history of your YouTube searches. You can find it here:

https://www.youtube.com/feed/history/search_history

09
Feb 2015
POSTED BY Jeff
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10 Secret Sites Of New York City

Whether you’re an adventurous New Yorker or a tourist looking to make a few unconventional stops, consider paying a visit to some of the city’s little-known gems.

Dead Horse Bay

Joanna Jeros / Via Instagram: @voodoohex

What it is: A horse-rendering plant turned landfill turned wonderland of amazing treasures (read: other people’s trash and the occasional horse bone) from the past century. From the 1850s through 1930s, it served as a site where the bodies of dead horses and other animals were used to make glue, fertilizer, and more. It then became a dumping grounds for the city’s trash, and since the 1950s, New York’s garbage has continued to wash up along the shore.

Why you should visit: You’ll find old bottles — from sodas to perfume vials to condiment jars — from generations past, as well horse (and other animal) bones, disintegrated toys, scraps of metal, glass, plastic, and more. It’s both a fascinating and slightly chilling atmosphere that’ll have you sifting through recognizable relics and unidentifiable objects with just the sound of the waves crashing against another era’s trash as your soundtrack. (Be sure to wear sturdy shoes and bring gloves.)

Accessibility: Take the 2 or 5 train to Flatbush Ave./Brooklyn College to the Q35 bus — then walk through a trail to the beach. (Watch out for poison ivy on the way in!)

2. North Brother Island

North Brother Island

Delaywaves /__username__ / Via en.wikipedia.org

What it is: An island in the East River, between the Bronx and Rikers Island, with a murky history. Once the site of Riverside Hospital, which treated smallpox, tuberculosis, and other quarantinable diseases, North Brother Island was also the home of Typhoid Mary, who was confined there for the last two decades of her life until she died in 1938. In the 1950s, a center opened to treat adolescent drug addicts, some of whom were said to be held there against their will. (Also, in 1904, a steamship called the General Slocum burned on North Brother Island, killing over 1,000 people.)

Why you should visit: Now the island is a bird sanctuary, and ruins of the hospital and other buildings remain, with some rooms amazingly pretty intact. (Check out awe-inspiring photos of a visit to the island here.) There’s probably asbestos permeating the air, but the element of danger paired with the creepy abandoned-island vibe should be enough incentive for you to start planning your yolo-ified voyage here — though you’ll probably have to get creative. (See “Accessibility.”)

Accessibility: Welp…it’s sort of impossible. It’s off-limits to the public, and you have to obtain a permit from the city and charter a boat to get there, which can be pricey. Also, there’s no dock. Oh, and you can only visit between November and February (the herons nest during the rest of the year). AKA get yourself psyched for a freezing cold, perilous, and likely illegal trip to the coolest island on NYC!

3. South Brother Island

South Brother Island

Courtesy of NYC Audubon / Via tpl.org

What it is: North Brother Island’s smaller counterpart. The 7-acre island was once the summer home to a former owner of the Yankees, Jacob Ruppert, but since 1909 (when his home burned down), it’s been uninhabited by humans. In 2007, New York City bought the island and turned it into a bird sanctuary.

Why you should visit: The island is now home to several bird species, including the black-crowned night heron, great egret, snowy egret, and double-crested cormorant.

Accessibility: It’s off-limits to the public except for a few days a year, when environmental groups are granted permission to clean the island. (If you were thinking about volunteering, here’s a good excuse!)

4. Hart Island

Hart Island

Marie Lorenz / Via tideandcurrenttaxi.org

What it is: The largest publicly funded cemetery in the world, with approximately 850,000 bodies buried here. Hart Island is located just east of City Island, and is technically considered part of the Bronx. It once served as a prisoner of war camp and also housed a prison and women’s asylum. Burials here began taking place during the American Civil War — and these days, since the island is operated by the Department of Corrections, mass burials are carried out by Rikers Island inmates. Those buried on Hart Island could either not afford the expenses of private funerals or were unclaimed by relatives; approximately 50% of the bodies buried here are children under 5 who are identified and died in NYC hospitals.

Why you should visit: These photos, of what remains of the buildings (including a Catholic chapel) on the island, should be enough to allure you. Also, if you believe you may have family buried here, bodies in unmarked coffins have been disinterred at the request of relatives.

Accessibility: The island is open to the public, and limited access is provided to those who would like to honor the memory of those buried here. You can find more information about visiting here, where you’ll also find a database of who is buried on the island. There are over 65,000 names in the registry, dating back to 1977 (a fire on the island destroyed records prior to this), and more names are planned to be added as they become available. Nonprofit The Hart Project has been working to help people around the world relocate those who disappeared in the greater New York area.

5. Kings Park Psychiatric Center

Kings Park Psychiatric Center

John Bencina /__username__ / Via Flickr: 85982060@N00

What it is: An abandoned psychiatric hospital in Long Island that treated hundreds of thousands of patients from 1885 through 1996. After it closed, the grounds became a state park, as The New York Times says, “partly because nobody knew what else to do with it. Too far from major roads and full of buildings contaminated with asbestos and lead, it has proved inhospitable to redevelopment.”

Why you should visit: The center is rumored to be awash in paranormal activity. (A 2007 slasher film called Blood Night: The Legend of Mary Hatchet is based on the urban legend of a girl who was supposedly committed to the center after killing her family and whose ghost haunts the grounds.)

Accessibility: W. 4th Street, Kings Park, NY 11754; OK, so technically, this one’s in Long Island — but it’s just a Long Island Rail Road trip away, to Kings Park station. The old hospital is now part of Kings Park, and you’d need to obtain a permit and clear your visit with the parks manager to visit legally. Periodically, though, there are walking tours here; in the past, they’ve been given by an organization called Angels Without Faces.

6. Community 54

Community 54

What it is: A cool vintage store hidden behind a sort of cruddy-looking arcade room; you enter through a photo booth. There’s also a graffitied courtyard in the back.

Why you should visit: If you’re into vintage duds with a streetwear vibe — and OK with dropping a few bills for said items — or if you’re looking to host a private event in the courtyard. Find out about events and check out photo booth pics on their site.

Accessibility: 54 Clinton Street, New York, NY 10002; take the J/M/Z/F trains to Delancey/Essex.

7. Tugboat Graveyard

Tugboat Graveyard

Jorge Quinteros /__username__ / Via Flickr: jorgeq82

What it is: The final resting place of rotting tugboats and other vessels dating back to the early 20th century; you’ll find it in the Arthur Kill waterway, between Staten Island and New Jersey.

Why you should visit: Though just about two dozen decomposing ships remain (down from approximately 200 in 1990) here, it’s still a cool spot for anyone who digs nautical history — and a fantastic place for a photo shoot.

Accessibility: 2453 Arthur Kill Road, Staten Island, NY 10309; take the Staten Island Ferry to the Staten Island Rapid Transit Train to Pleasant Plains to a 45-minute walk. Or, you know, you can drive there.

8. Jamaica Bay Riding Academy

Jamaica Bay Riding Academy

What it is: According to its website, Jamaica Bay Riding Academy is “a full-service boarding facility and additionally offers a vast variety of trail rides, horseback riding lessons, horse leasing, horse shows, summer camps, therapeutic riding, hunter paces, and more.”

Why you should visit: Horses! Learn to ride horses! The park on which the academy is located includes over 400 acres of wooded trails and 3 miles of beach-front riding. Plus, there’s a summer camp available for kids 5 through 15, you can host parties here, and there’s a full tack and apparel shop on the grounds.

Accessibility: 7000 Shore Parkway, Brooklyn, NY 11234; take the L train to the Rockaway Parkway/Canarsie stop to the B42 bus to a 40-minute walk. (Or cab/drive it.)

9. Roosevelt Island

Roosevelt Island

acidpolly /__username__ / Via Flickr: 59298735@N00

What it is: Technically a part of the borough of Manhattan, this island sits just between the Upper East Side and Queens. OK, OK, I KNOW, it’s not so much a secret — it’s just that no one ever goes to Roosevelt Island except the people who live there. But you should! There’s lots of fun stuff going on here that you probably don’t know about.

Why you should visit: There are outdoor movie nights at Southpoint Park (next up: Rocky on Aug. 10), rides on the tram, the Northpoint Lighthouse (a Gothic-revival lighthouse built in 1872 to provide light for a nearby insane asylum that is no longer), the RIVAA art gallery (with very 9-to-5er-friendly hours), and a historic church.

Accessibility: The F train to the Roosevelt Island stop.

10. Night Heron

Night Heron

Benjamin Norman/The New York Times/__username__

What it is: An invitation-only illegal nightclub held in a Chelsea water tower. It ran for eight weekends from March through May.

Why you should visit: It’s over now, so you can’t. Womp womp. But the Heron’s architect, N.D. Austin, is known for what he calls “trespass theater.” Who knows if a similar project may be in the works sometime in the near future?

Accessibility: Getting in required you be handed a pocket watch by a prior guest, reported to a street corner at a certain time, and called a number found inside the watch for location details.

Good Enough” TV Shows to Fill the Gap Between Preschoolers and Pre-Teens

 http://www.sunshineandhurricanes.com/wp-content/uploads/2014/05/preschool-to-preteen-TV-text.jpg

Ahhh summertime, if only it was as ideal in reality as it is in our imaginations (or other people’s blog posts).  I guarantee we get plenty of family together time and my kids are just the right combination of active, entertained and bored. We play games, read books, frolic in the pool, host play dates, ride bikes, draw chalk on the sidewalk, build amazing lego structures, blow bubbles, but all of that rarely gets us past lunchtime. Plus, we live in Florida where it is either storming or almost 100 degrees most afternoons.

So, I will confess what most other moms may not want to, I ACTUALLY LET MY KIDS WATCH TV!!! Alright, those of you keeping the mommy wars alive, feel free to jump directly to the comments at this point. The rest of you, let’s move on shall we.  I really don’t have any guilt about letting my kids watch TV a couple of hours a day during the summer, but I do struggle with WHAT they are watching.

I don’t know about you, but when my now almost 10 year old son starting outgrowing the shows on Disney Jr and NickJr around five or six, I wasn’t ready to embrace the next set of dominant programming available. It felt like there was nothing in between Dora& Diego and Dating.  Plus, I couldn’t help wondering why all the parents on those “tween” shows were either absent or idiots? (Let’s just leave Max and Ruby out of this so things don’t get confusing). So, I began looking for appropriate entertainment that I knew he would find engaging, while not pushing him into territory that I didn’t think he was ready for and that I KNEW I wasn’t ready for.

Here’s a list of the options I found (some you might remember from your own childhood) that were a hit with him and gave me a few more years to keep tweendom at bay.  I realize these are not ALL A + programming and even have some limited violence. However, most are intelligently written, have moral lessons in them and when there is minimal violence it’s in the context of real fantasy and make believe. We all know TV isn’t perfect, but for most of us it is a part of life and we can at least feel like we’re being active in providing good enough choices on this front.

Here is a list of shows by network or other available distribution.  Many are available for free via Amazon Prime , I can’t tell you how much we’ve found the investment more than worth the yearly membership fee for our family. For those shows on network/cable television, if you have cable most can be found On Demand for free provided they are a part of your subscription package. We also have a DVR and we will set recordings for numerous episodes and then I just have them available as needed. A few of the networks do have commercials during the shows, so this way we can skip over those unwanted marketing messages.

“Good Enough” TV Viewing Choices for Preschoolers to Pre-teens:


1.  Inspector Gadget (Amazon Prime)

 


2. The Last Airbender and The Legend of Korra  (Nickelodeon and Amazon Prime)

 

3. Teenage Mutant Ninja Turtles (Nickelodeon)

4. Animaniacs (Amazon Prime)

 

5. Pokemon (Cartoon Network)

 

7. Star Wars – The Clone Wars and/or the Yoda Chronicles (Cartoon Network)

 

8. Ninjago (Cartoon Network)

 

9. Win, Lose or Draw and Family Game Night (Disney)

 

10. Slugterra (Disney XD)

 

11. Phineas and Ferb (Disney XD)

 

12. Scooby Doo (Cartoon Network) 

 


13. The Penguins of Madagascar (Amazon Prime and Nickelodeon) 

14. Gilligan’s Island (TV Land) 

 


15. Mr. Peabody and Sherman (Amazon Prime) 

 

16. The Brady Bunch (CBS.com)

 

17. Full House (Nick and TBS)

 

18. Tom & Jerry (The Cartoon Network)

 

19. Dreamworks Dragons (The Cartoon Network)

 

11 Things That Are Supposed To Happen On Real Dates That Don’t Anymore

I don’t like dating. Mostly because no one seems to understand what dating is supposed to be anymore. These days, what gets labeled as a “date” is really just an unnecessarily extravagant booty call.

Listen, there is nothing at all wrong with just having sex. I’m all for it. But if you’re going to date, then actually date.

You should be capable of differentiating the two and approaching the two different scenarios differently. The problem is that most of us are so used to pseudo-dating in order to get off that when we find ourselves on what ought to be an actual date, we don’t know how to act.

If you’re going on a date, treat it like an actual date. If you don’t remember what that looks like anymore — and I can’t blame you for that — here are a few things that are supposed to happen:

1. Prior to the date, you’re supposed to feel nervous — especially if it’s a first date.

If you don’t feel nervous, then you’re not excited about the date. And if you’re not excited about the date, then why in the world are you going on the date in the first place? People these days date for the sake of dating.

We don’t go on dates because we find someone who truly catches our interest, but we go on dates because it’s an activity that fills some time — and possibly gets us laid.

If you’re really that bored, I’m sure you can find more productive things to do than force something that you already have little to no interest in.


2. You’re supposed to spend too much time getting ready.

I have a theory on why relationships fail. In their simplest form, I believe that they fail because both partners stop trying to impress the other.

We get too comfortable and feel that going that extra mile has no value. We already have our prize, so why continue pursuing it?

This is something that you should remember: You can always lose the person you love. Just because you have them now doesn’t mean that you’ll have them tomorrow.

You should impress them every chance you get because you love them and believe they deserve to be impressed. If this is your first date together and you feel no urge to put in a little extra effort, then I can tell you right now that it won’t go anywhere.


3. “Pick you up at your place at 7?”

That’s right — guys used to pick girls up and then go to dinner together. I’m sure that most of the men reading this don’t even remember the last time they picked a girl up and then went to dinner together.

Such a sight is surely more common in suburban and more rural areas, but in urban settings, it’s basically nonexistent.

Just because you don’t have a car doesn’t mean you shouldn’t pick her up from her apartment. Why? For one, it’s a nice and gentlemanly thing to do and she’ll appreciate it (which should be enough).

Two, you should want to squeeze in as much time with her as possible. Picking her up before dinner will get you at least an extra 30 minutes.


4. Whatever happened to flowers?

Yeah, yeah… save the planet. I’m certain that that isn’t the reason no guy has ever given you flowers on a date. For starters, it’s probably because he doesn’t pick you up and then take you to dinner (bringing flowers to the restaurant is a bit awkward and inconvenient).

But at the end of the day, it’s because he either feels like it’s too cheesy — thank you modern-day dating culture — or he doesn’t care about you enough to put in that extra effort.

Women love flowers. And if your woman happens not to, bring her chocolates instead. If she doesn’t like either, then find another woman — you’re dating the devil. (Kidding.)


5. Dinner, not coffee, not drinks, not “watching a movie at his place.”

Not going to see a movie at the movie theater, either. In case you’ve forgotten, the point of going on a date is to get to know the person. The best setting is over dinner.

You have plenty of time to talk, plus you get breaks during courses, allowing you to smooth out the awkwardness that almost always exists on first dates.

Coffee and/or drinks sends the wrong message. Coffee either means, “I just want to be friends” or “I don’t have the balls to ask you out to dinner.” And drinks… well drinks mean that you just want to get laid.


6. You’re supposed to have stimulating conversations.

Of course, not all dates will lead to stimulating conversations, but if you’re dating the right person, they will.

The right person for you is the person that you find it incredibly easy to talk to, the person you feel so comfortable with that you aren’t watching every word you say to make sure you don’t say something they’ll find inappropriate.

If you find yourself constantly making sure you aren’t stepping on his or her toes, or you spend an entire evening talking about the weather and them Yankees, take it as a sign that that should be your first and last date with that individual.


7. You’re supposed to drink in moderation.

I don’t believe that drinking on dates, even first dates, is a bad thing. It’ll help loosen you up and make you feel more relaxed — good things. Of course, many of us aren’t especially good at drinking in moderation.

Before you know it, you’re six drinks in and beginning to slur your words. I feel that the more “official” the date is, the more people watch how much they drink.

However, chances are that if you aren’t really on the date in order to date the person, but just there to hopefully get a little action after dinner, you’re going to get pretty smashed.

I mean, how else are you going to convince yourself — and her — that it’s a good idea for the two of you — two people who don’t even know each other — to have sex? Bottoms up.


8. The guy is supposed to pick up the tab.

Yes, you read that right. Of course, not every single time. In fact, I’d say that the guy should only pick up the tab on the first date.

After that, assuming both people can afford to pay for dinner, the bill should be put on rotation. But on the first date the guy should cover the tab. Why? Because guys take girls out on dates to treat them.

It shows that you care about her and that you’re capable of being selfless. Unfortunately, there are many women out there — you know who you are — that take advantage of this.

If you’re a guy and find yourself paying for dinner every single time, I hope you’re at least getting laid. If you’re not then, I’m sorry, but you’re a schmuck. If she’s using you, you should be returning the favor.


9. He’s also supposed to walk you — or take you — home.

It’s the gentlemanly thing to do. Dating is the result of romantic love making its way into human culture. It exists, and only exists, because we believe romantic love to be a thing.

For romantic love to exist, you need to be romantic. It’s not cheesy; it’s beautiful. You’re supposed to walk your woman home because you’re supposed to care that she gets home safe.

Chances are that it’s already late and, believe it or not, the streets can get dangerous for women at that time (and for men, too, depending on where you live). Yes, you already know that you aren’t going to get laid tonight, but walk her home anyway.

If you really are interested in her, show her that you care for her. It’s these little things that will win her over — not the size of your wallet. And if such acts of chivalry don’t win her over, at least you know that she isn’t interested in you for the right reasons.


10. You’re not supposed to sleep together on the first date.

If you want to build an actual relationship with this person, don’t drop your pants within the first 24 hours — it’s a simple rule. Waiting to first go on a few dates really does increase your chances of making the relationship into an actual relationship.

For starters, it shows the other person that you aren’t looking for just sex — if you have sex on the first date, no matter what you’re looking for he or she will assume it’s only sex.

Also, it helps build up tension and yearning — both necessary for the manifestation of romantic love.


11. You’re supposed to call her the next day.

I always crack up when a guy says, “I’ll talk to her in a few days, just so that she doesn’t think I’m too into her.” I’m sorry, but why would you not want her to know you’re into her? If she’s a woman who’s only interested in what she can’t have, then I’m afraid she isn’t ready to be in a relationship.

Don’t get me wrong, some games are fun. But this one is just stupid.

If the date went well and you find yourself thinking about her the next morning with a smile on your face, text her, email her or call her and let her know you had a great time and that she’s still on your mind.

If that doesn’t tickle her fancy, find yourself a better woman.

10 Things You Should Never Post On Social Media

We’re all pretty acquainted with social media at this point, and most times we don’t even think twice about the things we post. Most of it is harmless, but certain things can result in major consequences. To save yourself from the potential headache, here’s a list of things you should NEVER post on social media.

1. Relationship Issues

If you and your boo get into it, you may want to vent to your Twitter family about how much pain you’re going through or how much you hate your ex-boyfriend, but don’t be messy about it. Constantly posting your relationship woes is information strangers don’t need to know.

2. Nudes

No matter how much you love your body, the whole world doesn’t need to see it. Unless you’re aiming to be the next porn star, leave your nudes to yourself.

3. Pictures of you doing drugs or drinking alcohol

Have you heard the urban myth about jobs that look on your social media accounts before they decide whether or not you’re a good fit for their company? Yeah, well that’s not a myth. Posting pictures of you passed out from over indulgence in alcohol or drugs can be seen by not only potential employers, but law enforcement as well.

4.Personal opinions about your job

If you’re anything like most of the population, you hate you’re job. But just don’t, DON’T share your hatred for it on your feed. If your job ends up seeing it, they might do you a favor and relieve you of your dissatisfaction.

5. Your money

Unless your goal in life is to raise the chances of you getting robbed, posting pictures of your money or bank account just isn’t smart. Some people are pretty crafty these days and can find ways to digitally dig in your pockets.

6.Embarrasing pictures of your friends

Sure, it can be pretty funny, but posting embarrassing pictures of your close friends can set you up for major failure. The moment you post that picture of your best friend sleeping with her mouth wide open is the same moment she posts that picture of you on the toilet.

7.Work that isn’t copyrighted

Whenever we decide to get crafty and create some type of art that we’re proud of, our first instinct is to share it with any and everyone. But if you post anything that can easily be stolen and doesn’t have a copyright, someone else might be able to take the credit for all your hard work.

8.Personal conversations

Um, hello! He messaged you instead of posting it on your wall for a reason. Never post personal conversations, not only is it flat out inconsiderate but it’s rude. Even if someone messages you saying something completely out of line, don’t put them on blast. Take the high road, ignore it and delete it.

9. Too much information

There are just some things we don’t need or want to know about you. Telling us about how heavy your cycle is this month or how many times you’ve had to go to the bathroom today because of the tacos you ate yesterday is TMI. Please, spare us the details.

10. Classified information

Your phone number, your address or your social security number should never be posted on the Internet. It makes it way too easy for people to gain access to you and even easier for someone to steal your identity. Believe us, it happens!